**Last updated: 11 October 2026**

At floor16, we respect your privacy and take the protection of your personal information seriously. This Privacy Policy explains how we collect, use, store and protect information when you visit our website, place an order or contact us.

We aim to handle your information responsibly and transparently, in accordance with applicable UK data protection law.

## 1. Who We Are

For the purposes of applicable data protection legislation, the business operating the floor16 website is responsible for deciding how and why your personal information is used.

**Business name:** [Insert your legal business or trading name] **Business address:** [Insert your business address] **Contact email:** [Insert your privacy or customer service email] **Website:** [Insert your website address]

In this policy, “floor16”, “we”, “us” and “our” refer to the business identified above.

## 2. Information We Collect

Depending on how you use our website, we may collect the following categories of personal information.

### Information you provide

When you place an order, create an account, contact us or submit a custom design request, we may collect:

– Your name.
– Billing and delivery addresses.
– Email address and telephone number, where provided.
– Order details, products purchased and delivery preferences.
– Information you submit for personalised stickers or decals.
– Messages, enquiries and correspondence you send to us.

Please avoid including unnecessary personal information in custom artwork or messages.

### Payment information

Payments are processed through the payment methods available at checkout. Payment providers may collect and process payment details to complete transactions and help prevent fraud.

We may receive limited payment-related information, such as transaction references, payment status and the payment method used. We do not intentionally store full payment card details on our own systems where these are handled by our payment provider.

### Website and technical information

When you visit our website, certain technical information may be collected automatically, depending on the services and settings in use. This may include:

– IP address.
– Browser type and device information.
– Operating system and general technical details.
– Pages visited and interactions with the website.
– Website security logs and diagnostic information.
– Cookie identifiers and similar tracking information, where applicable.

## 3. How We Use Your Information

We use personal information only where we have an appropriate legal basis and a legitimate reason to do so.

This may include:

**Processing orders:** To take payment, prepare products, fulfil orders, arrange delivery and provide order updates.

**Customer service:** To respond to questions, deal with complaints, assist with returns and resolve problems.

**Custom products:** To produce stickers and decals according to the specifications and artwork you provide.

**Website operation:** To maintain the website, remember relevant settings, troubleshoot technical issues and improve functionality.

**Security and fraud prevention:** To protect our business, customers, payment processes and website from fraudulent or unauthorised activity.

**Legal and accounting obligations:** To maintain appropriate business records, meet tax and accounting requirements and respond to lawful requests.

**Marketing:** To send promotional emails or other marketing communications where we have a lawful basis to do so. You can unsubscribe from marketing emails at any time.

We do not use your information for unrelated purposes without providing any additional information or obtaining consent where required.

## 4. Our Legal Bases for Processing

Under applicable data protection law, we must have a lawful basis for using personal information.

Depending on the activity, we may rely on:

– **Contract:** Where processing is necessary to accept, manage or fulfil your order.
– **Legal obligation:** Where we must retain or disclose information to meet legal requirements.
– **Legitimate interests:** Where we have a legitimate business need, such as protecting our website, preventing fraud or managing customer enquiries, provided those interests do not override your rights.
– **Consent:** Where you have given permission for a particular activity, such as certain marketing or non-essential cookies.

Where we rely on consent, you can withdraw it at any time. Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.

## 5. Sharing Your Information

We do not sell your personal information to third parties.

We may share relevant information with carefully selected service providers where necessary to operate our business, including:

– **Payment providers** to process transactions.
– **Delivery and postal services** to deliver your order.
– **Website hosting and technical providers** to maintain and secure our website.
– **WooCommerce and related service providers**, where applicable, to support website and order functionality.
– **Email and customer service providers** to communicate with you.
– **Accountants, professional advisers or authorities** where necessary for legal, accounting or regulatory purposes.

These organisations should receive only the information reasonably required for their role and must handle it in accordance with applicable requirements.

We may also disclose information where required by law or where reasonably necessary to establish, exercise or defend legal claims.

The actual providers we use will depend on the services enabled on our website.

## 6. Payment Security

Payments made through our website may be processed by external payment providers.

Your payment information may be subject to the privacy policy and security procedures of the provider you select at checkout. Please review their information if you would like to understand how they handle your data.

We take reasonable steps to use reputable providers and maintain appropriate website security, but no internet transmission or electronic storage system can be guaranteed to be completely secure.

## 7. Cookies and Similar Technologies

Our website may use cookies and similar technologies to support its operation.

Cookies are small files stored on your device. Depending on their purpose, they may be used to:

– Keep your shopping basket working.
– Remember necessary website settings.
– Support account and checkout functionality.
– Help us understand website performance.
– Measure advertising effectiveness or personalise marketing, where enabled.

Strictly necessary cookies may be used where required for the website to function. Non-essential cookies and tracking technologies will be used only in accordance with applicable consent requirements.

You can manage your preferences through our cookie consent tool, where available, or through your browser settings. Blocking certain cookies may affect some website features.

If we use analytics or advertising tools, their names and relevant details should be reflected in our cookie information and consent settings.

## 8. Marketing Communications

If we send you promotional emails, we will do so in accordance with applicable marketing and privacy rules.

You can unsubscribe using the link included in a marketing email or by contacting us directly.

Unsubscribing from marketing will not stop essential communications about existing orders, payments, deliveries, refunds or customer service matters.

## 9. How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including legal, accounting, security and dispute-resolution requirements.

Retention periods may vary depending on the type of information:

– **Order and transaction records:** Retained for the period needed to fulfil orders, handle enquiries and meet applicable accounting and legal obligations.
– **Customer account information:** Retained while your account remains active and for a reasonable period afterwards where necessary.
– **Customer correspondence:** Retained for as long as needed to resolve enquiries, maintain relevant records and address potential disputes.
– **Marketing preferences:** Retained as necessary to manage your preferences and maintain records of consent or objections.
– **Technical and security logs:** Retained for a period appropriate to website security, troubleshooting and operational needs.

When information is no longer required, we will take reasonable steps to delete it or anonymise it securely, unless we have a lawful reason to retain it for longer.

## 10. Keeping Your Information Secure

We take reasonable technical and organisational measures to protect personal information against accidental loss, misuse, unauthorised access, alteration or disclosure.

These measures may include access controls, security updates, reputable service providers and appropriate safeguards for our website and business records.

You should also take care to protect your account credentials and avoid sharing passwords with others.

Although we work to protect your information, no website or online service can guarantee absolute security.

## 11. International Data Transfers

Some of the service providers supporting our website may process information outside the United Kingdom.

Where personal information is transferred internationally, we will take steps required by applicable data protection law to ensure an appropriate level of protection, using an applicable adequacy regulation or other recognised safeguard where necessary.

Further information about relevant safeguards can be requested using the contact details in this policy.

## 12. Your Data Protection Rights

Depending on the circumstances and applicable law, you may have the right to:

– **Access** the personal information we hold about you.
– **Correct** inaccurate or incomplete information.
– **Request deletion** of your personal information where the law permits.
– **Restrict processing** in certain circumstances.
– **Object** to processing based on legitimate interests or to direct marketing.
– **Request data portability** where the legal requirements are met.
– **Withdraw consent** where processing is based on consent.

These rights are not absolute in every situation. For example, we may need to retain certain transaction records to comply with legal obligations.

To exercise a right, contact us using the details in Section 1. We may need to verify your identity before responding.

We will respond within the time required by applicable law.

## 13. Complaints

If you have concerns about how we handle your personal information, please contact us first so that we can investigate.

You also have the right to complain to the UK Information Commissioner’s Office (ICO).

Website: https://ico.org.uk/make-a-complaint/

The ICO provides independent guidance and handles complaints about data protection matters.

## 14. Third-Party Websites

Our website may contain links to external websites or services.

We do not control the privacy practices of external websites. If you follow a link away from our website, we recommend reviewing the privacy policy of the relevant service before providing personal information.

## 15. Children’s Privacy

Our website and products are intended for general customers and are not specifically directed at children.

We do not knowingly collect children’s personal information for purposes that require parental consent without obtaining the appropriate consent where required by law. If you believe a child has provided us with personal information inappropriately, please contact us so we can review the matter.

## 16. Changes to This Policy

We may update this Privacy Policy when our business, website services or legal obligations change.

The latest version will be published on this page, together with its revision date. We encourage you to review it periodically.

Where required, we will provide additional information about significant changes to how we use personal information.

## 17. Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact:

**floor16**
Email: hello@floor16.co.uk
Website: floor16.co.uk

We will do our best to address your enquiry promptly and transparently.